Yellow Pages Business Model
Family Friendly Advertising

Development Concepts and Strategic Planning

My Christian Yellow Pages - Family Safe Search Engine!
A Professional Approach To Yellow Pages Advertising

Our Yellow Pages isn't like some amateur directory thrown up on the Internet in the hope of it generating some income. Great thought and strategic planning went into the research, development, and operational aspects of creating a professional advertising resource. Our yellow pages was designed from the ground up to be a professional business advertising solution which would allow a targeted set of advertisers - Christian Businesses and Family Friendly Businesses - to reach a targeted group of shoppers - Christian Shoppers and Family Friendly Shoppers who want to deal with companies that have demonstrated that they are a respectable and trustworthy Family Friendly shopping resource.

We employ Macroeconomics for those advertisers who need a global reach, in that we employ economic principles in terms of whole systems. We view the world economy, as it relates to our business advertisers, based on a whole system approach including such factors as output and income, broken into sectors of  inter-relationships -  Local, County, Region/Province, State, National, and International. This gives local businesses selling products internationally the opportunity to reach a global targeted consumer base thus saving advertising dollars otherwise wasted on low quality sales leads.

We employ Microeconomics in that we offer local businesses the opportunity to reach individual geographical areas of consumers whether they have a website or not. This then allows them to reach firms, households, and have flexibility in prices based on local market forces from a supply and demand perspective.

Our Yellow Pages provides a highly targeted customer base of Christian Shoppers and Family Friendly Shoppers who are seeking Family Friendly Business Advertising for their shopping needs. We provide you a highly targeted customer base of Christian and Family Friendly Shopping customers. This allows Christian Businesses and Family Friendly Businesses to maximize their ROI (Return On Investment) in advertising dollars.

This kind of targeted advertising results in more sales per potential customer which creates an exponential effect like a ripple in a pond extending out from the center from a microeconomic to a macroeconomic business model.

As your local company grows and expands, you help support the overall community where you operate your business. When your purchase expendables and other items needed that can be obtained locally, you help other businesses in your area to grow and expand thus strengthening the business community in particular and the community at large. As your sales grow the community's tax base grows. As you grow, you provide more people with jobs who spend more money in their community thus bettering the lives of those in your community. This results again in continuing to increase tax revenue for your community so that community services such as fire and rescue, police, and city management can keep up with the progress. But it doesn't stop there. This ripple effect continues to expand outward to your county/state/province/region then on to the national level, and then to the ponds edges - the global economy at large.

Advertising Features

Here are just a few of the Features you should consider in your advertising decision.

1. My Christian Yellow Pages is a multifaceted state of the art Christian Search Engine providing consumers with multiple search capabilities to find the Christian and family friendly businesses they want to support including:
2. 1 Hyper Search
   2 Dynamic Index
   3 Smart Browse
   4 Search by Map


3. Our Family Friendly Business Yellow Pages Directory offering Christian Business Advertising and Family Friendly Business advertising.


4. Our Yellow Pages provides the only international resource for Christian Shoppers and Family Friendly shoppers to find information they need in their own communities and throughout the world. Further, we believe it is the most feature rich, low cost option available of any commercial advertising resource that isn't ad laden with competition on your business ad pages. No other advertisers or advertising appears on your ad page with us.Your have your own dedicated advertising page not matter what type ad type you choose!


5. Targeted customers allow Christian Shoppers and Family Friendly Shoppers to do business with Christian Businesses and Family Friendly Businesses. This is the key to success. Trust is the paramount emotion in the buying process. By advertising in our Christian yellow pages, consumers can know we have viewed each and every ad and if available the advertisers website, and required both Christian and Family Friendly businesses to agree to either our Statement of Faith or Family Friendly Business Practices.


6. Advertisers gain respectability in their communities by being involved with the fastest growing Christian Yellow Pages in the world! 


7. Our Macroeconomic and Microeconomic principled approach provides our advertisers increased visibility, in support of their particular business model, while bringing together Family Friendly Businesses and   Family Friendly Shoppers wanting to do business with each in a trustworthy environment.


8. Our combined local and worldwide reach brings the buyers who are ready to buy to your Family Friendly Business year round. Now that is advertising at its best!


9. My Christian Yellow Pages is available 24 hours a day, 365 days a year and is maintained in a secure data center with multiple OC3 connections, backup facilities, and storm proof.


10. Unlike Print Yellow Pages, you aren't locked into publishing mistakes for the whole year. You can edit your listing as often as you want on a 24x7x365 basis. Furthermore, we don't put ads to other businesses on your ad page. Each ad page is a unique stand alone ad for each business complete with the ability to add whatever contact information is needed, as well as a logo, and additional graphics depending on the ad option chosen. You don't just get your ad - you get your own ad page!


11. Print and regional yellow pages have a limited distribution area. We are simultaneously worldwide and local. This means if you are in Timbuktu or Miami Florida, local search brings you local business. For those selling international through a website, the whole world is their local market!


12. Consumers Are Moving Rapidly Online For Local Information. Overture estimates that local-search Web advertising will be a $1 billion market by 2008.

    About 70 percent of Google users seeking information about a merchant are primarily interested in local results, said Marissa Mayer, Google's director of consumer Web products. "People like to find and buy things in their neighborhoods."

    As more homes sign up for high-speed Internet connections that make it easier to call up Web pages, people increasingly are turning to the Internet before the Yellow Pages for business referrals, said Greg Sterling, who studies local search for The Kelsey Group.

    For more statistics, see the Statistics section on the Advertiser Overview.  For more Benefits See Advertising Benefits, and for Pricing see  Advertising Prices

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