| Through
the power of geographically targeted local searching, My
Christian Yellow pages can generate targeted prospective
customers for your Christian business or Family Friendly
business. No matter what type of business you operate,
geographically targeted local search is an incredibly cost
effective method to attract new prospective customers and
convert them into paying customers even if your business
doesn't have a website. Not only can you reach your local
market, you can reach them before they even get to your area!
In our transient society people are moving about once every
three years. Most begin searching for information and
businesses in their prospective community months before
arriving.
Consumers
Are Moving Rapidly Online For Local Information
Two thirds of all adult Americans now use the web on a
regular basis - and they spend one third of their time online
searching for information. For decades, printed Yellow Page
directories and newspapers have been the consumer resources
of choice for finding information about local businesses. But
consumer behavior is changing rapidly and a growing number of
consumers prefer to let their fingers do the walking
online.
According to
industry analyst firm Kelsey Group, online directory lookups
could surpass print directory lookups within the next three
years. And about 25% of all web searches, are searches for
local businesses close to the consumers' home or workplace.
Our listings include MapQuest so that the consumer can print
out directions to your brick and mortar business and a
printer friendly version of your ad to print out.
Obviously
potential customers want a user interface which makes it easy
to find businesses and information such as:
- Text-based
interfaces that accept the users choice of town, business
name, keywords in the description, zip code and more
- Map-based
interfaces where users can highlight their choice of
location on a map
- Location
information which automatically provides the user maps
and directions to the location.
- Alphabetical
State Listings
My Christian
Yellow Pages provides all these and more including our
hyper-search feature
My
Christian Yellow Pages Offers Christian Businesses and Family
Friendly Businesses A Competitive Edge,
tipping the scales in favor of
businesses by helping them locate and serve a targeted market
looking specifically for Christian and family friendly
products and services and who wish to support local Christian
businesses or Family Friendly businesses.
Our Yellow
Pages solution provides local search and advertising
resources enabling advertisers to offer Christian shopping
and Family Friendly shopping producing the most rewarding
local search experience possible. Further, we do this in a
way that gives our business advertisers direct control over
their advertising message geared to their local markets and
even beyond with the employment of geographical targeting. We
can even help you with hosting an ecommerce site through Crossway
Christian Web Hosting If need be, we can also design it
for you through Christian
Web Design
Unlike Print
Yellow Pages, you aren't locked into publishing mistakes for
the whole year. You can edit your listing as often as you
want on a 24x7x365 basis. Furthermore, we don't don't put ads
to other businesses on your ad page. Each ad page is a unique
stand alone ad for each business complete with the ability to
add whatever contact information is needed, as well as a
logo, and additional graphics depending on the ad option
chosen.
My
business doesn't have a website. How does online advertising
benefit me?
Even if you don't have a website, you should not overlook the
fact that 25% of people are looking for local businesses
online. That is one in four people! How many people are in
your community? According to industry analyst firm Kelsey
Group, online directory lookups could surpass print directory
lookups within the next three years. And about 25% of all web
searches are searches for local businesses close to
consumers' home or workplace.
Local
Search Accounts for a Quarter of all Commercial Searches
A survey released earlier this year by The Kelsey Group and
Bizrate.com questioned 5,000 online shoppers and discovered
that a little over 25% of their searches were designed to
locate merchants or businesses near their area of residence.
The survey also reported that 44% of those surveyed said they
were conducting more local searches than they were the
previous year.
About 70
percent of Google users seeking information about a
merchant are primarily interested in local results, said
Marissa Mayer, Google's director of consumer Web products.
"People like to find and buy things in their
neighborhoods."
For more
research and statistics supporting our business model please
se Research and Statistics below.
Paid
Search Goes Local
Web search engine companies are starting to compete with
Yellow Page and newspaper publishers for "local
search" consumer traffic and $65 billion in local
advertising dollars.
New local
search solutions from major search engines, coupled with the
paid search online advertising model pioneered by Google and
Overture, pose a significant threat to print publishers. The
big question is this: Will online consumers choose popular
sites like Google, Yahoo, AOL or MSN for local search? Or
will they remain loyal to the publishers that provide online
access to the same content they have been distributing in
print for decades?
The problem
with with the above posed question leaves out the fact that
very little exists for either online or print versions of
advertising targeted directly to Christian Shoppers and
Family Friendly Shoppers, by businesses. My Christian Yellow
Pages provides the only international resource for Christian
shoppers and family friendly shoppers to find information
they need in their own communities
from Christian and Family Friendly Businesses.
Further,
we believe our yellow pages is the most feature rich, low
cost, option available of any commercial advertising resource
and we don't don't put ads to other businesses on your ad
page. Each ad page is a stand alone ad for each business.
My Christian Yellow Pages intends to be the best market
leader for local search for the Christian community and to
provide Christian consumers with the most rewarding local
search experience possible to help them be good stewards of
both their time and financial resources.
Local search
gives local consumers a compelling reason to visit your
retail store or website, and provides local businesses with a
compelling reason to advertise with My Christian Yellow Pages
to reach their targeted market.
Geographical
Searching - the future of web search
Small
businesses can now advertise like big businesses at a far
lower cost than ever before, and do so with surgical
precision, targeting only their intended market. This
maximizes the Return on Investment (ROI) of their advertising
dollars because they focus only on their target market and
get potential customers who are actually looking to purchase,
not just those surfing the web and happening on something
they saw. This is where geographical searching comes into
play for local businesses. See Below.
Geographical
searching combines text and geographic search options,
enabling users to find what they want and where they want it,
as more and more people go online to find information in
their local area. Even if you don't have a website, My
Christian Yellow Pages will help you because of the
increasing number of people who are looking online for
information on local shopping resources. With MCYP, you can
reach those customers with printer friendly information about
your business and how to contact you by phone, email and
other contact information. Your potential customers can even
get a printable map for directions to your business. We do web
design too!
My
Christian Yellow Pages Search services provide you with:
- Searchable
local Internet content worldwide
- Integrated
search results including local and website contact
information, as well as a logo, and additional graphics
depending on the ad option chosen.
- Search-based
advertising including location, product types, or type of
business
Why
Quality local search makes sense for local Christian Business
advertisers:
| 1. |
Quality
Local Content
Combining local information, website content, and
database directory listings with My Christian Yellow
Pages powerful search technology enables you to
create searchable content for the best and most
information-rich local search service for your
Business. |
| 2. |
Familiar
Search Interface
Over 80% of Internet users, use search as their
primary Internet navigation method. My Christian
Yellow Pages Local Search enables your potential
customers to navigate to your ad page to get your
local contact information. Ads also include a printer
friendly button to print out your ad, and a MapQuest
link for printed directions to your brick and mortar
store if you have one. |
| 3. |
Local
Marketplace
My Christian Yellow Pages services helps us build
loyalty from local businesses by sending them
Internet users when they are ready to buy..
Businesses build loyalty from customers by providing
them speedy, efficient, and accurate responses to
their need for information or resources via access to
a website or local contact information. |
| 4. |
Revenue
Opportunities
With My Christian Yellow Pages search-based
advertising system, you can capture your share of the
multi-billion dollar local online consumer market.
Remember that one in four people use the Internet for
local products and services. And this number is
growing. |
| 5. |
Flexibility
and Peace of Mind
My Christian Yellow Pages is accessible worldwide on
a 24x7x365 basis which means your advertising is
always available. In addition, you can edit your
listing at any time to update content. In a static
yellow pages listing you decide on a brief
description and that is it for the year. If you get
something wrong and miss it, or the advertiser does,
you are stuck with it. With our Yellow Pages you can
edit your listing at any time and even update it
weekly to advertise weekly special offers. You cannot
do that with print advertising! |
| 6. |
Advertising
Opportunities
Advertisers are increasing their Internet advertising
budgets and their use of search engine marketing. My
Christian Yellow Pages lets you take advantage of a
variety of advertising options including. |
 |
Sponsorships |
|
Text
descriptions up to 316 characters. Sponsor listing
can contact us for even more description space. |
|
Website
URL, Email Contact, MapQuest link for driving
directions, and a printer friendly button to print
out your ad |
|
Mini
Web pages |
Research
and Statistics
Consumers
Are Moving Rapidly Online For Local Information. Overture
estimates that local-search Web advertising will be a $1
billion market by 2008.
About 70
percent of Google users seeking information about a merchant
are primarily interested in local results, said Marissa
Mayer, Google's director of consumer Web products.
"People like to find and buy things in their
neighborhoods."
As more
homes sign up for high-speed Internet connections that make
it easier to call up Web pages, people increasingly are
turning to the Internet before the Yellow Pages for business
referrals, said Greg Sterling, who studies local search for
The Kelsey Group.
An estimated
two thirds of all American adults use the web on a regular
basis - spending one third of their time online searching for
information. In the past, printed Yellow Page directories and
newspapers have been the primary consumer resources of choice
for finding information about local businesses.
Now however,
consumer behavior is changing rapidly and a growing number of
consumers prefer to let their mouse do the clicking online.
According to industry analyst firm Kelsey Group, online
directory lookups could surpass print directory lookups
within the next three years. And about 25% of all web
searches are searches for local businesses close to
consumers' home or workplace.
Google,
which fields about 200 million queries a day, said its local
service improves people's access to relevant information, its
long-time mission. Using the local service, people will find
business addresses, phone numbers and "one-click"
driving directions to places of interest, all of which My
Christian Yellow Pages already provides.
Search
engine data reflect that anywhere from 5 percent to 30
percent of searches have a local or geographically targeted
focus and approximately 10 percent are local
"commercial" searches by people using online search
to find information that will ultimately lead to a buying
decision. That means something on the order of 80 million
weekly local commercial searches are taking place in the U.S.
In 2003,
North American print Yellow Pages were worth roughly $15.6
billion
(US)
in annual revenues. How does the Christian business compete
in such a market? By using a more targeted form of
advertising focusing on their core group of buyers that gives
them more accurate, feature rich, and up to date information.
Estimates
are that there are 10 million small and medium-sized
enterprises (SMEs) in the U.S. market alone, and millions
more in developed countries worldwide.
How does a
Small Business fit into that picture? More importantly, how
does the small business compete in such an ever growing
environment? They do so by tapping into the worldwide
consumer market through the Internet, via simple and
affordable advertising resources to make their products and
services available around the world, something that until
recently was only available to big businesses.
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